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How Should You Go Public?

Author: Craig

There are several ways to go public in the US. You can find three main grades of listing:

Here are the levels of quotation listing.

OTC PINK SHEETS:

The oldest quotation service for over the counter securities usually referred to as "the pinks". There are technically no particulars needed for reports or audited financials on the pinks, though, the pinks have instituted their own voluntary reporting system and implement it by publishing symbols to indicate the level of disclosure each firm is subscribing to. To publish voluntary information requires fees of about $5000 a year.

THE OTC BB: The OTC Bulletin Board is operated by the Financial Industry Regulatory Authority (FINRA) and expects that all companies whose equity is traded on the OTC Bulletin Board keep their current reporting status with the Securities and Exchange Commission (SEC), which needs current audited financial statements. There are no cost paid to FINRA for this quotation, but keeping a public company current with its SEC reports can cost $25,000 - $50,000 a year.

EXCHANGES:

The OTC PINK SHEETS and the OTC Bulletin Board are viable stock markets specifically for upcoming and new companies, but clients with well established businesses will prefer to be on one of the developed and higher equity markets - Nasdaq Small-Cap, Nasdaq NMS or NYSE. Each of these exchanges has its own qualifications that a company must meet to be listed on the exchange. Usually the types of qualification variables they look for include asset levels, number of investors, required Board level committees, incomes, and market capitalization. In addition all exchanges require the company to keep a current reporting status in the Securities and Exchange Commission (SEC). Listing on the equity markets usually involves fees in the range of hundreds of thousands of dollars.

For a US company a quotation on the US stock markets leverage points. For Example, a quotation is a means to:

1) Grow your company quicker and make it more powerful by increasing your ability to bring in "mergers", "acquisitions" as well as "strategic partners;

2) Expand your company faster and make it more powerful by increasing its ability to compete for large corporate contracts;

3) Leverage your personal return on investment as an owner by cutting down the amount of time it takes to make money on your investment, as well as increasing the value of your company, as well as, converting the liquidity of your asset to a more liquid form than that of a private company;

4)Raise money faster and cheaper by increasing the "liquidity" factor for your investors

Now most of these suggestions are for firms going public from scratch. For those of you looking to invest in a shell corporation (public shell), to try mergers, then you might want to decide changing a quotation as above. For more information on this topic try googling terms like "mergers companies" or "reverse mergers".

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